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BEN WATSON—

Hello, I’m Ben. An award-winning post production art director, video editor, motion designer & visual effects generalist based in London. 
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THAT DESERVES AN EMMI
COMMERICAL
POST PRODUCTION ART DIRECTING
2024

Description

I was the post art director and VFX supervisor for this project, and I worked closely with the director and agency to shape all the enviroments for the film. Using a few different techniques combining AI generated art to hone the look of each enviroment, I then created our scenes as fully customizable 3D enviroments before we filmed anything in the studio so that knew knew how things would be framed and lit for our actors.

As the brand was going for a refresh with this campaign, I wanted to incorporate their new brand elements into the enviroments as much as possible. All the adverts in the train scene are the elements we made for the campaign, and I blended the iconic cappuccino pattern into the carpet and wallpaper of the office and birthday scenes respectively. The result makes an authentic and stylistic look to the film, and even if the product isn’t totally obvious from the start, the brand is there.

Our goal was to create very detailed and interesting frames for the commercial so that it had lots of energy, ultimately reflecting what the product is — coffee. 

Final Film



Shot Breakdowns








Project Stills


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